Urban Fantasy Trends (June 22, 2021)

Week in Summary

This week there were 27 new books in the Top 100.View them on Amazon.

The median (50th-ranked) book was at Best Sellers Rank 716, decreased less than 5% from last week. Half the books in the Top 100 were between ranks 327 and 1151.

  • There were 28 standalone books, and 72 books which were in 44 unique series.
  • There were 81 books in KU, and 19 wide.
  • There were 26 books published by an imprint of a major traditional publisher, and 74 books estimated to be independent or self-published.

Trending topic tags this week were Fae/Elves(9), Shifter(6), Alpha Male(6) and Vampire(6).See the whole list of topics.

Frequent words in titles this week were paranormal(9), wolf(8), shifter(8) and king(6). See the whole list.


Sales Rank Distribution


Trending in Blurbs

Frequent words in blurbs this week were new(27), world(24), life(23) and time(21). See the whole list.

Blurbs had a median of 16 sentences across 5 paragraphs. Text analysis of the blurbs in the Top 100 suggests:

  • 46 were written in third-person
  • 53 were written in first-person
  • 0 of the first-person blurbs had more than one point of view

Setting vs Character in Blurbs

In this plot, each dot is a blurb. The percentages show how much of each blurb is about characters, and how much is about setting and events. Neither is better than the other, but this plot shows us whether blurbs in the Top 100 are mostly about one or the other, or a mixture.

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