Urban Fantasy Trends (June 27, 2021)

Week in Summary

This week there were 18 new books in the Top 100.View them on Amazon.

The median (50th-ranked) book was at Best Sellers Rank 818, decreased between 10 and 15% from last week. Half the books in the Top 100 were between ranks 391 and 1176.

  • There were 31 standalone books, and 69 books which were in 43 unique series.
  • There were 83 books in KU, and 17 wide.
  • There were 22 books published by an imprint of a major traditional publisher, and 78 books estimated to be independent or self-published.

Trending topic tags this week were Fae/Elves(-6), Mystery(-5), Supernatural(4) and Fated Mates(-3).See the whole list of topics.

Frequent words in titles this week were shifter(10), paranormal(9), wolf(7) and rejected(6). See the whole list.


Sales Rank Distribution


Trending in Blurbs

Frequent words in blurbs this week were new(31), life(25), world(24) and good(21). See the whole list.

Blurbs had a median of 16 sentences across 5 paragraphs. Text analysis of the blurbs in the Top 100 suggests:

  • 48 were written in third-person
  • 51 were written in first-person
  • 0 of the first-person blurbs had more than one point of view

Setting vs Character in Blurbs

In this plot, each dot is a blurb. The percentages show how much of each blurb is about characters, and how much is about setting and events. Neither is better than the other, but this plot shows us whether blurbs in the Top 100 are mostly about one or the other, or a mixture.

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