Urban Fantasy Trends (March 06, 2022)



Week in Summary

This week there were 26 new books in the Top 100.View them on Amazon.

The median (50th-ranked) book was at Best Sellers Rank 582, increased less than 5% from last week. Half the books in the Top 100 were between ranks 301 and 986.

  • There were 28 standalone books, and 72 books which were in 42 unique series.
  • There were 87 books in KU, and 13 wide.
  • There were 22 books published by an imprint of a major traditional publisher, and 78 books estimated to be independent or self-published.

Trending topic tags this week were Supernatural(-9), Shifter(-9), Vampire(-6) and Military(4).See the whole list of topics.

Frequent words in titles this week were shadow(5), dragon(5), shifter(5) and paranormal(5). See the whole list.


Sales Rank Distribution


Frequent words in blurbs this week were world(28), life(28), new(25) and thing(24). See the whole list.

Blurbs had a median of 17 sentences across 6 paragraphs. Text analysis of the blurbs in the Top 100 suggests:

  • 41 were written in third-person
  • 55 were written in first-person
  • 0 of the first-person blurbs had more than one point of view

Setting vs Character in Blurbs

In this plot, each dot is a blurb. The percentages show how much of each blurb is about characters, and how much is about setting and events. Neither is better than the other, but this plot shows us whether blurbs in the Top 100 are mostly about one or the other, or a mixture.